Deborah Jane Lee, Charlotte L Haynes, Deborah Garrod

British Journal of Midwifery, Vol. 20, Iss. 3, 28 Feb 2012, pp 178 - 186

Despite an increasing policy focus in the UK on midwives' role in health promotion, there is a paucity of research in this area. This article aims to address this by exploring midwives' opinions and working practice on health promotion through semi-structured interviews with 15 midwives across 3 NHS sites within Northwest England. Transcribed data were analyzed following the interpretivist tradition and adhered to grounded theory principles. Themes that were identified include delivery of health promotion and barriers to health promotion. While midwives acknowledged the importance of their role in improving health, practice was predominantly 'health education'. Barriers to delivering health promotion included concerns about the midwife-client relationship and inadequate training. The authors recommend midwifery services re-evaluate current post-registration health promotion training programmes and focus on skills such as motivational interviewing.

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