Lorraine Ecclestone

Area Midwifery Manager, Professional Midwifery Advocate, British Pregnancy Advisory Services

The Professional Midwifery Advocate is a new role designed to support midwives and improve the quality of care that women receive

The Professional Midwifery Advocate in non-NHS organisations

The Professional Midwifery Advocate (PMA) role has been designed to deploy the Advocating for Education and Quality Improvement (A-EQUIP) model, which was formulated in 2016/17 (NHS England, 2017)...

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