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Jonathan Cliffe

Midwife and Professional Midwifery Advocate, Warrington Hospital

The value of evidence in change

Famous Florentine writer, philosopher and historian Niccolò Machiavelli once said that, ‘there is nothing more difficult to carry out nor more doubtful of success nor more dangerous to handle, than to...

Back on the ward

This year, British Journal of Midwifery (BJM) celebrates 25 years of publication, having provided those who work in women's health and maternity services with a wealth of clinical, professional and...

Displaying public health messages on posters is no longer the only option

We live in a society where we can obtain almost any information we need with just the touch of a button The world is seeing a rise in new technology, software applications and innovative ways to...

Safety, standards and experience in the midwifery profession

The Knit a Midwife campaign aimed to highlight the shortage of midwives in the UK

Personalising care for every woman

Fulfilling its meaning of ‘with woman’, midwifery has been present throughout the centuries. The International Confederation of Midwives (ICM, 2011) refers to midwifery as one of the oldest and most...

The importance of communication

The remarkable #hellomynameis campaign was established in 2013 by Dr Kate Granger, who following an admission to hospital for cancer treatment noticed a fundamental aspect of communication was being...

Why choose British Journal of Midwifery?

BJM supports midwives by sharing expertise and advice to help you build confidence, grow professionally and improve care.

What's included

  • Evidence-based best practice

  • Peer-reviewed research

  • Practical guidance

  • CPD support

Subscriptions start:

From £12.75 GBP