Craig C. Neonatal herpes simplex virus. Br J Midwifery. 2016; 24:(2)86-88

What's in a kiss?

02 May 2019
Volume 27 · Issue 5


After Chezelle Craig lost her newborn son, Tay, to late-diagnosed neonatal herpes, she established ‘What's in a Kiss?’ to address the lack of awareness about this dangerous condition

This May I should be celebrating my son's 7th birthday, however, sadly, I am grieving the 7 year anniversary of his death instead. It has been 3 years since I last wrote an article for British Journal of Midwifery to raise awareness of the virus and warn of its fatal risks (Craig, 2016). Much has changed since then, the biggest transformation being that I collated all of the work and resources I had created over the years into an official campaign name, What's In A Kiss? (WIAK).

Since 2012, I have had several impactful achievements with WIAK (Box 1). WIAK is the first UK campaign of its type that was established in conjunction with the NHS to highlight the importance of neonatal herpes among health professionals and the public. My campaign is run independently; I am not a charity because I still maintain a full time job in another industry.

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