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Social media

A qualitative exploration of the media's influence on UK women's views of breastfeeding

Five main themes were identified that influenced women's perceptions of breastfeeding and their planned or actual behaviour: family influence, privacy, media as a double-edged sword, negative exposure...

Integrating social media into routine midwifery services: Maternity Direct+

The term, ‘social media’ is defined as a group of Internet-based applications (programmes) that allow the creation and exchange of user generated content (Kaplan and Haenlein, 2010) Social media...

Exploring undisturbed birth through art and social media: An interactive project with student midwives

Student midwives in the UK are often learning the skills of midwifery in institutions where the physiological process of birth is disturbed by technological intervention and lack of privacy The aim of...

LinkedIn: Facebook for professionals?

LinkedIn is a business-orientated social networking service, which helps individuals create and maintain an online profile in order to build up a professional network (LinkedIn, 2015a) Its...

Is Facebook an appropriate platform for professional discourse?

‘Facebook's mission is to give people the power to share and make the world more open and connected People use Facebook to stay connected with friends and family, to discover what's going on in the...

Twitter's potential to enhance professional networking

Twitter is an online social networking service launched in 2006 that enables users to send and read short 140-character messages called ‘tweets’ It is unique in that it ‘engages strangers through...

What is social media?

Social media platforms are continuing to grow in popularity, with Facebook having over 31 million users in the UK; Twitter 15 million, and LinkedIn 10 million (McRory, 2014)

Why choose British Journal of Midwifery?

BJM supports midwives by sharing expertise and advice to help you build confidence, grow professionally and improve care.

What's included

  • Evidence-based best practice

  • Peer-reviewed research

  • Practical guidance

  • CPD support

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