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Thematic analysis

A qualitative exploration of the media's influence on UK women's views of breastfeeding

Five main themes were identified that influenced women's perceptions of breastfeeding and their planned or actual behaviour: family influence, privacy, media as a double-edged sword, negative exposure...

What influences women to stop or continue breastfeeding? A thematic analysis

Breastfeeding is a natural form of infant feeding, but not all women breastfeed, and those who do may not necessarily feed for the recommended length of time (Feenstra et al, 2018) It is advised that...

Health professionals’ attitudes towards the promotion of breastfeeding

The health advantages of breastfeeding are widely documented (Fishman, 2010; Oddy et al, 2011), and the role health professionals play in promoting breastfeeding is also well established (Lawrence,...

Women's experiences of body image and baby feeding choices: Dealing with the pressure to be slender

Women's bodies undergo many physical changes during pregnancy that may take them further away from their ideal body shape (Grogan, 2008), and some of these changes will carry over into the postpartum...

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